Business
Newsletters
What
are business newsletters ?
Business
newsletters are a great new way for you to reach potential
clients, tell them about your business, and increase
goodwill by helping them at the same time.
In
a nutshell, a business newsletter is a sponsored 1-2 sided information-packed
promotional document that is distributed to attendees
of professional business seminars inside the welcome pack they
receive at the door.
Business
newsletters are designed to act as a vehicle for businesses like
yours to provide key, relevant and useful information to organization
members in a clear, easy-to-read, take-home format – and
advertise at the same time.
Business
newsletters describe How To…. carry out a particular
task, ie:
How
to set up an affiliate marketing program
How
to get published in a magazine
How
to carry out internet marketing
How
to protect your PC network from security threats, etc.
Samples:
- Nissan
- ValueCommerce
- StrataWorks
- PM Global
- Corporate Gourmet
- Sozon - 1
- Sozon - 2
- Business Incubators
- Marketing Secrets that Get Results - KUDOS
- Entrepreneur Taking Fair Trade Mainstream - People Tree
- Taking on the Big Boys In Japan - Wine In Style
Subject
to conditions, Business Grow can supply business newsletters to
a variety of professional business organizations in Japan, including:
-
Entrepreneur Association of Tokyo (www.ea-tokyo.com)
-
Digital Eve Japan (www.digitalevejapan.org)
-
Australia & New Zealand Chamber of Commerce (www.anzccj.jp)
How
it Works:
1/
At an initial meeting, Business Grow can suggest
a suitable organization or business
group for you to offer your
expertise. Business Grow will then conduct an informal interview
to gather your advice and
create a business newsletter. The newsletter, which would
highlight your core products, services and contact
information, can be rounded off with
a special offer to organization members to encourage
them to visit your website
and purchase.
2/
The business newsletter can then be printed and
inserted into seminar welcome packs,
and
a/ Given to everyone who walks through
the door
b/ E-mailed to every member, and
c/ Placed in the organization's website
for everyone to read - providing total coverage
of the organization.
Benefits:
Increased exposure and potential sales for your business at a
very cost-effective price.
Business newsletters can reach many potential clients, and by
providing free education,
you will enhance
your company's credibility.
All you need is specialist knowledge and a desire to promote
your business in a very
innovative way.
Praise
for business newsletters:
"[Business
newsletters] are really impressive. That is one of the best use
of design and colour for an acrobat article that I have ever seen.
And the content makes you want to keep reading." Michael
U., Tokyo
"This
[business newsletter about Nissan Corporation] is a GREAT article!
Extremely professional, a pleasure to read and very informative!
Well done!" Zack V, Tokyo